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The medium is the message – viral newspeak?
It can be argued that social and technological change is seen more potently in marketing than in any other topic in business and management syllabus. Deriving from the e-marketing phenomena, we have a...
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The value of socialising
Goldman Sachs and Digital Sky Technologies (DST), a Russian investment firm have invested 500 million US dollars in the social networking site Facebook according to the New York Times. The cash...
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E-commerce and virtual currency
An IMRWorld report estimated that in 2010, global e-commerce sales grew to €591bn, an annual increase of close to 25%. IMRWorld estimates that growth will continue in the coming years, passing the...
View ArticleValuing dot-coms: the new social media bubble
The development of e-commerce has seen some huge peaks and troughs. In its infancy, e-commerce experienced a significant speculative boom lasting from 1995 to 2000, when global stock markets saw their...
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S-commerce: liking and sharing
Business commentators like to develop short hand labels to describe a range of commercial activities and customer behaviours. The growth of social media has provided many opportunities to extend the...
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Price is what you pay – value is what you get
Parents shopping for the Christmas must-have toys, such as the Furby toy, may be paying more online than in their local retail stores. The price of a product, for example, on Amazon’s UK website can...
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Has the news of the death of the high street been greatly exaggerated?
Over the last couple of months three major UK retailers have gone into administration; Comet an electrical retailer with 240 stores nationwide and 6,895 employees, Jessops a camera supplier with 187...
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Is the long tail wagging the dog?
Retailers are ruthless organisations. They set demanding revenue and profit targets for the goods they are prepared to display on their shelves; as a consequence big brands dominate their offering....
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